[SOW COFFEE / Takanawa] May 30 — A New Way to “Taste Aroma”! Coffee & Edible Fragrance Workshop

An Encounter Between “Edible Aroma” and Coffee!
A Early-Summer Pairing Workshop Where Aroma and Flavor Resonate

Dedicated to sourcing coffee directly through trade with “producers whose faces we know” from around the world, SOW COFFEE ROASTERS.
And @aroma, specialists in natural fragrance, committed to full transparency in sourcing and producing their oil ingredients.
These two brands, united by their uncompromising dedication to quality ingredients, will host their first collaborative event at NEWoMan Takanawa.

At this special workshop, guests will enjoy a unique pairing experience featuring cold brew coffee and natural flavors that beautifully complement the early summer season.

Carefully selected “edible aroma" developed by @aroma will be paired with specialty coffee and sweets, allowing participants to experience the fascinating process in which aroma enhances and transforms flavor.
 

[ Event Details ]

• Discover the Story Behind the Ingredients and Find Your Perfect Coffee
　→ Introduction to cold brew coffee made from rare beans sourced through direct trade.
　→ Learn about the characteristics of each bean and discover a coffee that suits your personal taste.

• Natural Flavor Pairing Experience
　→ Experience pairings using @aroma’s natural flavors, crafted with strict quality traceability, to elevate the nuances of coffee.
　→ Gain inspiration to enrich your daily coffee ritual at home.
 

[ Event Information ]

Date & Time: Saturday, May 30, 2026 | 2:00 PM – 3:00 PM
Venue: NEWoMan Takanawa South 4F Event Space
　　　　2-21-2 Takanawa, Minato-ku, Tokyo (NEWoMan Takanawa South 4F)
Capacity: 20 guests
Participation Fee: ¥3,000 (tax included)

☕️ Registration is available via @aroma’s event page.
Please apply through the link below. We look forward to welcoming you.
[Reservation] SOW COFFEE ROASTERS × @aroma Coffee & Natural Flavor Pairing Workshop

The presentation will be led by Koichi Terasaki, Head Coffee Director of SOW COFFEE ROASTERS / HUGE. From sourcing beans to roasting, he oversees every step of the process. Join us for a creative one-hour session where you will learn professional tips on brewing exceptional coffee and discover your own “comforting aroma pairing.”

Experience the depth of specialty coffee and the soothing elegance of natural flavors. Together, they create an entirely new sensory world waiting to be explored.

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[ Brand Introduction ]

SOW COFFEE ROASTERS
instagram　WEBSITE
With the concept of “Sense of Wonder,” SOW COFFEE ROASTERS offers coffee that honors the stories of producers around the world.
Valuing direct relationships with farmers, the roastery brings out the full individuality of each ingredient.

@aroma
instagram　WEBSITE
Guided by the philosophy of “designing spaces with aroma,” @aroma ensures full transparency in the sourcing of its oil ingredients.
Under world-class quality control standards, the brand continues to explore the power of 100% natural fragrance.